Ever wonder why some brands just feel right?
We started GFDG to help small businesses in the greater Miami Valley region and beyond figure out what makes their customers keep coming back, and what's quietly turning them away.
The person behind the plan
Every project is led directly by our team, whose expertise lies in identifying service gaps and applying a practical, results-driven approach to building enduring brands.
Founder & Principal Consultant
Jelani Johnson
Jelani founded GFDG to give small businesses a clear, honest look at their customer experience. He digs into the details of your journey, finds the gaps, and helps you close them with steps you can actually take.
The GroundFloor method in action
Our hands-on approach means you leave workshops with tools you can use the same week, not theory to file away.
1
We focus on customer journey mapping, CX audits, and gap analysis from start to finish.
2
Consulting and workshops cover the full customer experience and branding picture.
100%
Every session is built around actionable strategies you can apply in your own business.
1:1
You work directly with our team for real, hands-on support tailored to your goals.
Two workshops in, our clients see the difference
Jelani helped us see where customers were getting stuck. He walked us through a journey map that made everything click into place.
Sarah Mitchell
Owner, Mitchell's Cafe
The workshop was hands-on and practical. We left with a clear list of changes to our welcome email and website, not just theory.
Marcus Chen
Founder, Chen Consulting
I've been putting off rebranding for years. Jelani made it simple and showed me small steps I could take right away to refresh our image.
Emily Rodriguez
Owner, Rodriguez Boutique
The CX audit showed us exactly where we were losing customers. We've already fixed two gaps he found. Sales are up.
David Okonkwo
Co-owner, Okonkwo Auto Repair
Get a customer journey map made for your business
Sit down with our team, walk through your customer's experience, and leave with a clear roadmap for improvement.